The fictional worlds of children’s books and films are ripe with gender stereotypes. Female characters are underrepresented, simplified, and typically hold back their anger to appear like ‘good girls.’ Meanwhile, male characters typically appear strong, domineering, and entitled. 

Signý Kolbeinsdóttir, co-founder and creator of Tulipop, sees that these stereotypes have no basis in reality. Humans are complex and act in ways that transgress traditional ideas of gender. She wants her stories to portray such characters so that children may relate to them and find inspiration to be themselves.